Why is Cleansing Important

Maintaining Clear Skin

Cleansing is a necessary step in your skincare regime, and arguably the most important. Properly cleaning the skin means removing makeup, environmental pollutants, and excess sebum. It is the first step in maintaining and restoring the skin’s natural barrier.

Tiny glands under the skin produce oil called sebum to protect the skin from the dangers of the outside world. These glands use hair follicles within the skin as a pathway, allowing the oil to reach the skin's surface (outer layer) to form a barrier that prevents the penetration of bacteria or other harmful agents.

Excessive dirt build up on the surface can cause blockages of the follicle, trapping sebum, sweat, and dead skin cells. The lack of sebum on the skin's surface allows bacteria to penetrate the follicle causing inflammation. The final result is acne.

Proper skin cleansing clears pores of debris to prevent dirt build up, allowing the sebum oil to reach the skin's surface unimpeded; decreasing the chances of a breakout.

Some Other Benefits of Regular Cleansing

• Keeps your skin looking radiant and healthy
• Helps anti-ageing products and treatments work effectively
• Helps maintain proper pore size
• Encourages proper skin hydration and prevents the production of excess oils